#1 THOUGHT LEADERSHIP
Content is currency. People love to be informed and entertained. The first step to social media success is to create quality content that your target audience/customer cares about. Your content should be consistent and it should establish you as an expert in the subject matter that you are talking about.
#2 DIALOGUE IS WINNING
Whichever business creates the most conversation around a subject that is relevant to their brand wins. Your business should answer every meaningful question and address every meaning concern that pertains to the brand, that is posed by the target audience/customer.
#3 LISTEN FIRST, LISTEN AGAIN, and then LISTEN ONCE MORE
Social media is a great learning tool if you are listening to what your target audience is talking about. They'll tell you what they like or don't like about certain products and services, and you can use that information to your competitive advantage.
#4 CUSTOMER RELATIONSHIP MANAGEMENT
Twitter is the best customer relationship management tool in the world. If someone says something either positive or negative about your business, you can know about it. If it's positive, a sincere thank you could lead to even deeper brand affiliation and referrals. If it's negative, you can address the issue and take the appropriate measures to salvage the customer relationship.
#5 HUMANIZE ALMOST EVERYTHING
Behind every company is a person with a story to tell. People love to read about entrepreneurs. They're interested in your startup story, your values, and your personal life. You should share where and when you feel its appropriate because it humanizes your businesses, and it gives a face to your brand.
#6 MAKE SOMETHING BETTER
Find a social cause that is relevant to your brand and your community, and then get involved. Your business has to give something to the society that sustains it.
#7 DON'T SELL TO STRANGERS
Cold calling is an ineffective way to sell because it precedes a relationship. Randomly asking someone who doesn't know or care about you to buy something is a waste of time. Relationship should always precede the sales pitch.
Any company that follows these 7 rules will be successful in social media, and the sales will eventually come. Just like anything else, social media takes creativity, hard work, and dedication. If you are smart enough to launch a business, you're smart enough to successfully execute a social media strategy that is built on theses Seven Steps.